MARGET
LONG



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The Medium is the Mirage

Mathew Brady’s Skylight
Mathew Brady’s Skylight
Rearranging Canon Balls
Blanks I
Blanks II
Visiting Cards
Everyone I Owe

Artist Books
Flash + Cube (1965-1975)
When I Was a Mirage
Removing James Franco 

Hunting Blinds
Nature Valley

Film + Video

Visiting Cards, 2011

Long’s Visiting Cards were made during the brief period they had access to 359 Broadway, a vacant building in lower Manhattan that once housed Mathew Brady’s 19th-century photography studio. The work riffs on a curious Brady Studio carte de visite (opposite)—perhaps made by one of Brady’s “operators” during downtime between customers—that humorously photographs studio props and backdrops instead of sitters.

Playing on the thousands of cartes de visite once produced under this same skylight, Long created a contemporary variation: arranging and photographing the household objects left behind by the artists who had lived and worked in the building until the late 1990s.

The resulting images collapse two moments in photographic history—the birth of mass portraiture and the afterlife of the studio—transforming a site of vanished visibility into one of quiet, residual presence.

Brady Studio Carte de Visite, source unknown

Visiting Card #1, Mathew Brady’s Study, Archival Inkjet Print, 2011
Visiting Card #2, Mathew Brady’s Studio, Archival Inkjet Print, 2011
Visiting Card #3, Mathew Brady’s Studio, Archival Inkjet Print, 2011
Visiting Card #4, Mathew Brady’s Studio, Archival Inkjet Print, 2011

PHOTOHOUSE37  
Commercial photography for non-profit organizations.

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